Sociedad PRECISPORT. Castellar del Valles (BCN), España
www.precisport.com · www.paddockline.com
Specialised in licensing for Formula 1 and Moto GP as well as for Soccer (Ferrari - Harley Davidson - F. Alonso - Valentino Rossi - D.Pedrosa - Football Spanish Selection, ...)
Direct sale through racing circuits, own retail chain « Paddock Line », department stores and sport shop.

2008. creative coordinator
To give at the design team the design inputs in all the projects and collections.
To find a new positioning and a new image for the FERRARI license (Worldwide Sub-Licence of Puma for the merchandising range)

2005 - 2007. design dept. director
To restructure both the design position and the creation Dept : the Dept’s headcount grew from 3 to 10 - both variable and flexible depending on the number of projects.
To find new ways both internal and external in order to meet a quick and suitable bid: business growth since 2004: the revenue grew from 5 to 22 millions € within 2 years, while the global staff grew from 25 to 140.
To develop the specifics collections for special license: Medcup, Abarth, Yamaha VR, … etc
Creation of the key factor design for his own brand, “Daring” Urban racewear and “idols by Daring” :   sport mode collection of Jean’s & T-shirts.
Since beginning 2007: find a new positioning and a new image for the FERRARI license (Worldwide Sub-Licence of Puma for the merchandising range).